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: Real Estate Marketing
The primary component of Acuity's experience, by volume, has been in the area of printed communications. Our printed communications work has been honored with numerous awards, both on the national and local level. We know the home building/selling/buying process well, and bring that expertise to bear on a variety of printed communications:
--Display-caliber presentation of your site plan (plat)
--Display-caliber presentation of your floor plans
--Renderings of front elevations or amenity areas
--Photo enhancement of existing product shots
--On-site digital photo shoot (interior or exterior)
--Design of customer newsletters, marketing brochures, mailers, advertising, displays, event announcements, and touchscreen kiosks
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Identity Management is the art (and science!) of creating a consistent brand image for your company, so it will be recognized quickly and easily by customers, who will, over time, associate the brand with the marketing messages you place with the brand. Identity Management tools include:
--Logo development, including camera-ready art and disk for client use
--Letterhead/envelope/business card/label package
--Entrance feature/signage design
--Signage system design (roadway, directional, parcel/yard signs)
--Sales center design, including space utilization, display panel content, and lighting plan
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We've produced some of the best websites in the real estate industry, including several NAHB/SMC Silver Award winners. Our HomeShowAmerica.com site has been named 'best marketing campaign by an associate' by the NAHB. To see examples of our web development work, visit our Web Portfolio page.
INTERNET SERVICES OFFERED
--Website domain name registration
--Internet site development (company-to-consumer communications)
--Intranet site development (internal company communications)
--Extranet site development (company-to-vendor communications)
--Web-based database and E-commerce development with secure server capability
--Website hosting, 24/7/365, redundant T-3 service
--Website traffic (usage) reporting on demand
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Homebuyers will listen better and retain more when you tell a good story. Our combined experience of more than a century in video and audio services, coupled with our state-of-the-art camera, lighting, and editing system, assures that your story will stand out to your customers.
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A good company runs on its numbers, and that includes customer and marketing data. Acuity offers a complete roster of research tools and services, including:
» Visitor traffic tracking using AcuTracker™
» Customer satisfaction surveys using AcuSurvey™
» "Mystery Shopper" services and post-shop analysis
» Marketing plan review & recommendations
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